Looking to make TikTok a bigger focus within your digital marketing approach?
TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease.”
You can download the full guide here (with email sign-up), but in this post, we’ll take a look at some of the highlights.
The guide aims to help Brands and Products on how to properly do Creative for TikTok. While we miss a bit of the love for the Creator Community, it is interesting for us to learn what they are telling Brands to create so we can better tailor our content to attract brand deals.
Leveraging TikTok’s insights on how to cater for their unique culture and audience for deeper connection and to help you monetize your audience.
Ideation
The ideation phase is crucial for creating impactful TikTok content.
It involves understanding the target audience, showcasing brand personality, incorporating trends, and utilizing sound. Tips for ideation include identifying and defining the target audience and creating content structures that engage your audience and sell.
In need of inspiration? Check out:
- Top Ads Dashboard – A collection of top-performing ads
- Top Ads Spotlight – Creative Success Stories
- Keyword Insights – Trending keywords from TikTok Ads
- Creative Strategies – Insights for creative success
- Creative Tips Finder – Tips to elevate your creative proficiency
Still not enough? OK OK!!!
- Looking for the hottest Trends on TikTok right now?
- Want to find the best music for your ads?
- Visit the TikTok Commercial Music Library.
- Want to explore popular products?
- Visit Top Products to identify which products to showcase in your creatives.
Production
When it comes to production, TikTok offers best practices for creator-led content. It emphasizes being strategic with trends, utilizing longer-term trends, and building trust by being open and transparent about content ownership.
Creative Solutions
TikTok provides creative solutions for creating engaging video content. It encourages businesses to highlight product popularity, provide tips and hacks for specific problems, and highlight price and promotional information.
Additionally, featuring people such as creators, employees, and customers can lead to more engaging content.
Call to Action
Every hook needs a payoff, and it’s essential to follow the hook with key selling points and a strong call-to-action (CTA).
Including a CTA prompts the viewer to take a specific action, such as visiting a Link In Bio, following a brand on TikTok, or making a purchase.
Creative Assistant
The Creative Assistant feature can help with summarizing, extracting, creating, and brainstorming. It provides valuable support for businesses looking to create impactful TikTok content.
Authenticity and Uniqueness
Showing up on TikTok is about finding your own voice. Being unique and authentic is what will get businesses noticed on the platform.
TL;DR;
In conclusion, TikTok offers a roadmap to creative success with this new PDF, highlighting solutions to help businesses build impact-driving video content with ease.
By understanding the unique culture and audience of TikTok, businesses can create authentic, engaging, and memorable content that resonates with their audience. Businesses can unleash the power of the platform for advertising and connecting with their audience in a meaningful way.
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