Linktree vs Solo.to – Which one is the Best Link in Bio?

In today’s creator economy, monetizing audience engagement is key for content creators.

That’s where the many Link in Bio solution comes in. They are a one-stop hub where creators can direct their audience to various revenue streams, like sponsored content, merchandise sales, or affiliate links.

With a Link in Bio, creators can efficiently capitalize on their digital presence, maximizing earnings while maintaining a cohesive brand identity.

If you’re reading this blog you already know that Stan.Store is our favorite Link In Bio.

On this article we will look at other Link In Bio Options.

Linktree vs Solo.to – Quick Overview

Linktree is the oldest in this comparison. They’ve been around since 2016 and started the link in bio movement. Their tool is solid and well developed.

Solo.to has been around since around 2020 and is less known than Linktree. They offer a very similar product, but with a few key differences – namely in pricing and feature set.

Linktree vs Solo.to – Pricing

Important note: Both Linktree and Solo.to have free options, which really makes them stand out in the lineup of other link in bio tools. They do vary in their feature set, but we’ll get to that in a minute.

Linktree, being the oldest tool here, has plans that range from Free – $24/month for their premium plan.

Their free plan can seem fairly limited in comparison to other tools, but you can still make a solid biolink page with their free option.

You do have to pay to get all of their features – including paying for their pro plan ($9/month) to remove their branding.

Solo.to‘s pricing is very similar to Linktree’s, with plans ranging from Free – $15/month.

Solo.to does however limit the number of links you get to post depending on your plan – which if you ask us is a huge drawback. More money = more links. Depending on how many links you need on your page, this could be a dealbreaker. And you have to pay $15/month to remove their branding 😳

Linktree vs Solo.to – Features

A crucial aspect of selecting a bio-link platform is to identify one that has all of the features you need. But here’s the catch: link in bio tools have a lot of the same features, with a few key differences.

Linktree, being the oldest platform, is a little more built out than the others – but you can find yourself paying more to get them all.

As we mentioned before you can build a solid page with their free plan, but if you want all the bells and whistles you’ll pay for them. They have some features for more advanced users like integration with Google Sheets and templates to get you started – if you want to pay for them.

And one thing to note – you only get one page per Linktree account no matter how much you pay.

Solo.to also has a solid feature set – animations, Facebook pixel tracking, social buttons etc. The problem here is that once again, you have to pay to get them. If you’re paying monthly, you’ll find yourself paying for their entrepreneur plan just to get social links – yikes.

They’re also missing some key integrations like google analytics. But the biggest drawback here is that you pay for the number of links you can use. And like Linktree, you only get one link in bio page (until you get to their higher plans.)

Linktree vs Solo.to – Ease of Use

The last thing you want is a platform that’s hard to use. You want something that you can quickly set up and get going with.

All of these tools are relatively quick to get set up on, but we think that Solo.to is the winner here. Linktree’s editor is a little more dated and not as user-friendly.

Solo.to has an easy-to-use drag and drop editor and great built-in analytics that make it quick and easy to get your page up and running in minutes with everything you need to engage with your followers.