Instagram has added a new Notify sticker for creators, which will provide another way to help keep their audience informed of when they post in the app.
As you can see in this example, using the new Notify sticker, creators will be able to prompt their audience to set a reminder to ensure that they see their upcoming posts in the app.
Once a viewer taps on the Notify sticker, they’ll then be able to choose which elements they get notifications about, which could be a good way to subvert common frustrations with the algorithm failing to feed your updates through to your audience.
I guess, this is a more overt way to prompt your top fans to make your content a priority, and it could well be a good option to boost reach.
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