Shorby vs Linktree – Which one is the Best Link in Bio?

In today’s creator economy, monetizing audience engagement is key for content creators.

That’s where the many Link in Bio solution comes in. They are a one-stop hub where creators can direct their audience to various revenue streams, like sponsored content, merchandise sales, or affiliate links.

With a Link in Bio, creators can efficiently capitalize on their digital presence, maximizing earnings while maintaining a cohesive brand identity.

If you’re reading this blog you already know that Stan.Store is our favorite Link In Bio.

On this article we will look at other Link In Bio Options.

Linktree vs Shorby – Pros and Cons

Linktree

Pros

Proven track record since 2016
Tons of features and integrations
Easy to use analytics

Cons

No shortened URLs
Only one biolink page

Shorby

Pros

Multiple pages allowed
Shortend URL creation
Decent analytics

Cons

Pricing
No free version
Lacking payment integrations

Linktree vs Shorby – What makes a good Link-In-Bio?

A bio-link tool is an essential part of any social media strategy.

You’ve seen them everywhere, it’s one link you leave in your social media bio that redirects all your followers to your respective links. It’s the best way to connect with your followers and share your content in a convenient way.

Linktree or Shorby are all capable bio-link tools, but what makes one better than another?

Linktree is the oldest company in this comparison and has been around since 2016 and started the bio-link movement.

Shorby has been around since around 2018 and is certainly less known than Linktree but integrates some helpful tools like short-links.

When you’re picking the right Link in Bio tool for you, there are a few things to consider:

– Price: the tool should be affordable and give you the most bang for your buck.

– Features: the tool should have all the features you need. Platform integrations, payment integrations, number of pages included, analytics, etc.

– Ease of use: you should be able to set up and use the tool fast and with ease.

And that’s the measurement we’ll be using to compare these tools!

Linktree vs Shorby – Pricing

When it comes to pricing, Linktree has a free version and Shorby does not.

Shorby’s cheapest plan is $15/month for creating up to 5 bio-link pages. This isn’t the best deal if you’re looking to just create bio-link pages, especially when Linktree have free options that do the same.

Linktree does have a limited free option where you can make a solid but basic single Link in Bio page with limited integrations. If you want to have all the bells and whistles their paid plans range from $5/month – $24/month for their VIP plan with all their features. But even with the top paid plans you only get the single Linktree page, and have to have the pro plan at $9/month plan to remove the Linktree branding 😳

Linktree vs Shorby – Features: Which platform offers the best features?

A huge part of choosing a bio-link platform is finding one with all the features you need. But here’s the thing, bio-link platforms all have pretty similar features, give or take a few.

Linktree and Shorby all have a decent amount of integrations, allow you to add links to your bio-link pages, and have analytics. They all integrate with Facebook Ad retargeting and Google Analytics.

Linktree technically has the most “features” but comes at a higher cost. The free version is great, but you don’t get a lot of the features until you get into the paid plans. That being said, they’ve been around longer and have built in a few more bells and whistles. They have some features for more advanced users like integration with Google Sheets and templates to get you started.

Where Shorby falls short in the feature department is accepting payments from popular sites like Paypal. And when you’re looking to monetize your audience, that’s a necessary piece that shouldn’t be forgotten.

But what Shorby have that Linktree doesn’t is the ability to create shortened URLs. Shortened URLs really come in handy when you’re wanting to A/B test, make your bio-link page customized to countries/languages, or when you’re running an ad campaign.

But here’s the catch – to get the best features you can easily find yourself paying $30/month at both Linktree and Shorby.

Linktree vs Shorby – Which one is easiest to use?

Linktree has been around longer and it definitely shows in their user interface. It’s easy to navigate and find what you’re looking for. Shorby’s interface is a little less intuitive but relatively still easy to use.

When it comes down to ease of use, both platforms are pretty similar.