2024 Social Media Image Sizes for All Networks [CHEATSHEET]

Social media image sizes seem to change constantly.

One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong.

It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook.

But, it’s not difficult if you consult this guide to social media image sizes on all important social media platforms!

Below are the most recent social media image dimensions, as of March 2024.

Quick social media image sizes

We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.

Basic Instagram image sizes

Profile photo: 320 x 320 px
Landscape: 1080 x 566 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080
Stories and Reels: 1080 x 1920

Basic Facebook image sizes

Profile photo: 170 x 170 px
Landscape: 1200 x 630 px
Portrait: 630 x 1200 px
Square: 1200 x 1200 px
Stories and Reels: 1080 x 1920 px
Cover photo: 851 x 315 px

Basic X (formerly Twitter) image sizes

Profile photo: 400 x 400 px
Landscape: 1600 x 900 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080 px
Cover photo: 1500 x 1500 px

Basic LinkedIn image sizes

Profile photo: 400 x 400 px
Landscape: 1200 x 627 px
Portrait: 627 x 1200 px
Square: 1080 x 1080 px
Cover photo: 1128 x 191 px

Basic TikTok image sizes

Profile photo: 200 x 200 px
Landscape: 1920 x 1080 px
Portrait: 1080 x 1920 px
Square: 1080 x 1080 px
Stories: 1080 x 1920 px

Instagram image sizes

Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched.

This increases your brand’s options. But it also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile picture size: 320 x 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.

Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram post sizes (feed photos):

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

Instagram photo thumbnail sizes:

Display size: 161 x 161 pixels
Recommended upload size: 1080 pixels wide

Tips:

Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.
To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

This is an aspect ratio of 9:16.
Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.
Instagram Reels use this same sizing.

Instagram carousel image sizes:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram Reels sizes:

1080 x 1920 pixels
This is an aspect ratio of 9:16.
Cover photo: 1080 x 1920 pixels
Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Instagram ads image sizes:

Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Tips:

Remember: Instagram ads appearing in users’ feeds cannot have more than 30 hashtags.
There are also recommendations for the number of characters included in an ad’s primary text and headline.

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.
As of September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad space is text.

X (f.k.a. Twitter) image sizes

Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-image Tweets. In fact, Tweets with visual content are three times more likely to get engagement.

So, choosing the right images and creating great visual content for X (formerly Twitter) matters. And, of course, that includes getting the image sizes right.

X (Twitter) image sizes for profile photos: 400 x 400 (recommended)

Minimum image size: 200 by 200 pixels
Maximum file size: 2MB

X (Twitter) header photo size: 1500 x 500 pixels (recommended)

Tips:

To future-proof the image, it’s best to use the maximum size.
Header images are cropped to an aspect ratio of 3:1.
Keep in mind that the way header images display changes depending on the monitor and browser being used.

X (Twitter) images sizes for in-stream photos: 1600 x 900 pixels (recommended)

Minimum size: 600 by 335 pixels
Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
Supported formats: GIF, JPG and PNG
Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

X (Twitter) card image size:

X (Twitter) recognizes when a post includes a URL. The platform then crawls that website, pulling in content, including an image for the summary card. (This is how it all works, by the way.)

Minimum size: 120 x 120 pixels
Supported formats: GIF, JPG, PNG
Maximum file size: 1MB

Tips:

You can test what your summary card will look like and see a preview using the card validator.
There is a range of different X cards, so also a range of sizes. As well as the regular summary cards, there are summary cards with large images, app cards and player cards.

X (Twitter) image sizes for ads:

Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Resource: Find more information on How to get more X (Twitter) followers

Facebook image sizes

Facebook updates its design and image dimensions constantly. The best strategy to future-proof your brand’s content is to always upload the highest-quality image you can. Stick to Facebook’s recommended file formats for the best results.

Facebook profile picture size: 170 x 170 pixels (on most computers)

Your Facebook profile picture will display at 170 x 170 pixels on desktop. But it will display as 128 x 128 pixels on smartphones.

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

Display size desktop: 820 x 312 pixels
Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB

Tips

To avoid any compression or distortion, upload a JPG or PNG file.
Use the recommended pixel sizes for the fastest load times.
Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
Don’t drag to reposition once you’ve uploaded your cover photo.

Facebook timeline photo and post sizes:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

But avoid pixelation or slow load times by remembering these sizes:

Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels

Tips:

If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
This is a 1:1 ratio.

Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)

Tips

This is about a 2:1 ratio.
The size of your event cover photo can’t be edited after it’s been added to an event.

Facebook image sizes for panorama or 360 photos:

Minimum image size: Facebook says that it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
Aspect ratio: 2:1

Tips

Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”
Files for these Facebook images can be up to 45 MB for JPEGs or 60 MB for PNGs.
Facebook recommends using JPEGs for 360 photos and ensuring files aren’t bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Tips

Facebook Stories take up the full screen of a phone. That’s an aspect ratio of 9:16.
Don’t choose an image with a width smaller than 500 pixels.
For Stories with text, consider leaving 14% of the top and bottom text-free. (That’s 250 pixels.) That way any call-to-action won’t be covered by your brand’s profile photo or buttons.

Facebook image sizes for ads:

Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn image sizes

When you use LinkedIn for business — whether it’s via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes below for best results. And always make sure to look at your profile and content on multiple devices before finalizing.

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

LinkedIn can accommodate photos up to 7680 x 4320 pixels.
And it can handle files up to 8MB, so upload as large as you can to future-proof.

LinkedIn image sizes for personal profile cover photos: 1584 x 396 pixels (recommended)

Aspect ratio: 4:1

Tips

Make sure your file is smaller than 8MB.
Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.

LinkedIn image sizes for company pages:

Company logo size: 300 x 300 pixels
Page cover image size: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Life tab custom modules image size: 502 x 282 pixels
Life tab company photos image sizes: 900 x 600 pixels
Square logo: At least 60 x 60 pixels

Tips

When posting image updates to your company page, make sure to use PNG or JPG images.
Use an aspect ratio of 1.91:1.
The recommended LinkedIn post size is 1200 x 628 pixels.
This LinkedIn image sizing also applies to LinkedIn Showcase pages.

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail image may appear in the preview if one is available, along with the article or website title.

But, you can customize it by clicking the Image icon below the text box and selecting a photo from your computer.

Tips:

The image should use a 1.91:1 ratio.
More than the minimum of 200 pixels wide.
If the image width is less than 200 pixels wide, it will appear as a thumbnail on the left side of the post.

LinkedIn image sizes for ads:

Company logo size for ads: 100 x 100 pixels
Spotlight ads logo size: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (at minimum)

Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB

Snapchat Geofilter image size: 1080 x 1920 (at minimum)

Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

Tips

Make sure the focus of your photo is centered for best results.
Files should be JPEG, GIF, BMP or PNG. Animated GIFs won’t work.
Photos will render at 98 x 98 pixels.

YouTube banner image size: 2048 x 1152 pixels (at minimum)

Aspect ratio: 16:9
Minimum area for text and logos without being cut off: 1235 x 338 pixels
Maximum file size: 6MB

YouTube video size: 1280 x 720 pixels (at minimum)

Tips

YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards.
This is a 16:9 aspect ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok image sizes

TikTok profile photo size: 20 x 20 pixels (minimum size to upload)

Tips

While 20 x 20 is the minimum upload size, upload a higher quality photo for future-proofing.

TikTok video size: 1080 x 1920 (portrait) or 1920 x 1080 (landscape)

Tips

The ideal aspect ratio for vertical TikTok videos is 9:16. You can post vertical videos with other dimensions, but the platform will add black bars to the top and bottom of the videos so they are full-screen.
The ideal aspect ratio for horizontal TikTok videos is 16:9. When you upload a video with these dimensions, a Full Screen button will appear that allows users to view the full video by flipping their screens sideways.

TikTok carousel image size: 1080 x 1920 (for best results)

Tips

The ideal aspect ratio for Tik Tok carousel images is 9:16 or 1:1, but you can also post images with a 4:5 ratio.

Why is it important to get social media image sizes right?

Social media marketers need to get many things right when creating visual content for social media.

You’ve got to make sure any images you use don’t defy copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out which tools out there can help elevate your social media images.

On top of that, you’ve got to get your social media image sizes right. And getting that right is really important because:

It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
Your photos will be optimized for each social channel’s feed. This can help increase engagement.
It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.