Linkedin is becoming a hot spot for Creator Marketing

LinkedIn—arguably the most uncool place on the internet—is becoming a hot spot for influencer marketing.

LinkedIn has become increasingly desirable for influencer marketing, according to experts. Public content shared on LinkedIn increased by 24% from 2022 to 2023 while there are now over 139,000 newsletters (with more than 472 million total newsletter subscribers) on the platform.
LinkedIn said it hit 1 billion members in November.

Pro Tip
Start to monetize your LinkedIN audience:

Corporate Natalie is paving the way for Creators @ LinkedIN

Natalie Marshall, aka Corporate Natalie, is among the creators who have embraced LinkedIn over the last couple of years.

Corporate Natalie, who has built a following online with her humorous work-from-home videos, has nearly 53,000 followers on LinkedIn, compared to around 835,000 on Instagram and 653,000 on TikTok.

“My LinkedIn community is growing more comfortable with short-form video content, so finding a way to monetize and promote B2B brands that I care about would be the next logical step,” Corporate Natalie said in an email to Ad Age.

“I’m still in the process of experimenting which types of content play best on my LinkedIn channel, and if there was an agency specialized in properly executing partnerships on LinkedIn, working together would be a no-brainer for me.”

Upselling Brand Deals on LinkedIN

Influencers with large followings on other platforms are starting to charge an additional 10% or 25% to extend a campaign to LinkedIn.

LinkedIn has also recruited creators through initiatives such as its Creator Accelerator Program, a six-week incubator-style program. MrBeast, who has over 165,000 followers on LinkedIn (compared to 241 million on YouTube), is also on the Microsoft-owned platform.

Marrying creators with Linkedin’s features is a no-brainer. It’s a brand-safe, engaged and highly affluent audience.

With everything from text to video to live streaming and audio events, LinkedIn is ripe for telling real consumer stories.