Discover TikTok Anchors

TikTok is on fire and dropping new features left and right.

We just learned about Anchors. Anchors are clickable links that enable brands to integrate Call to Actions into both organic and branded creator content videos.

For marketers, being able to measure ROI (clicks, conversions, downloads) continues to be one of the most important factors and TikTok Anchors can help brands create content that is more actionable and measurable.

Anchors on TikTok Creator Marketplace are now widely available for all to use. They enable clickable links on branded creator content, meaning you can collaborate with creators then direct customers to your link – and track it.

There are two types of TikTok Anchor

💬 Comment Anchor: links are pinned to the top of the videos comment section, with the ability to track CTR to see how organic content drives click throughs

🎮 Gaming Anchor: allows creators to host clickable links to drive app downloads from iOS or Android app stores. The link leads to a customizable landing page where customers can learn more about and download the game.

You can find and use both in the TikTok Creator Marketplace.

This is very good news for brands and creators.

The more social platforms enable content to link out, the more trackable and attributable social becomes.